Revenue tracking is the process of monitoring and attributing revenue generated through various channels. In relation to partnerships. this involves identifying which partner interactions (referrals, co-marketing efforts, etc.) led to customer acquisition and subscription purchases.
Revenue tracking helps SaaS companies understand the effectiveness of their marketing and sales motions and partnerships, measuring performance and optimize commission structures for channel partners.
By implementing a robust revenue tracking system, the SaaS company gained valuable insights into which partner-driven GTM motions were most successful in generating new sales.
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