Earnings per click (EPC) is a key performance indicator in affiliate marketing that measures the average dollar value earned each time someone clicks your affiliate link. It is used by affiliate managers and affiliate partners to measure how effective the partner program efforts are, particularly related to PPC (ay per click) ads.

The formula to calculate EPC is calculated by total earnings from a link divided by the total number of clicks on that link.

‍

An ecosystem analysis is the process of examining the current state of the network of interconnected partners within the ecosystem in order to analyze and make recommendations for improvement. Ecosystem analysis requires taking stock of partners, understanding current needs and problems and recommending solutions based on data.

An ecosystem qualified lead (EQL) is a potential customer or business opportunity identified through a partnership ecosystem.

In the context of partnerships, an EQL is generated when a prospect is referred or introduced through a network partner. These leads hold a higher value as they come with a built-in level of trust and credibility, resulting from the endorsement or recommendation of the partner organization within the shared network.

Ecosystem-led growth is a growth strategy that prioritizes collaboration with network partners to foster sustainable expansion and shared success. This approach emphasizes the potential of partner networks to unlock untapped revenue opportunities, access new markets, and drive innovation collectively, rather than focusing on individualistic marketing efforts.

By harnessing the collective strengths of partners, ecosystem-led growth enables B2B SaaS companies to achieve greater competitiveness in today's interconnected network ecosystem.

Enablement materials in partnerships are partner resources specifically designed to equip channel partners with the knowledge, tools and support they need to effectively promote, sell and support your SaaS product to their network. These materials empower partners to become product experts, understand your target audience and confidently navigate the sales cycle.

Think of them as a partner's playbook, filled with resources like sales decks, product training guides, marketing collateral and co-branded content. By providing comprehensive enablement materials, you set your partners up for success, ultimately strengthening your partnership and driving mutual growth.

‍

Engagement gamification is the application of game-like elements and principles to incentivize and motivate partners within a program to complete desired actions such as increased sales, completing training and onboarding or sharing marketing materials.

The goal is to make interactions between the partner companies more fun, rewarding and ultimately more productive for both parties. This can  lead to a stronger partnership, increased sales and a more positive overall experience. ‍

This can be achieved through points, badges, and leaderboards, partner challenges and commissions. By incorporating game mechanics, B2B SaaS partnerships can become more engaging and mutually beneficial for all partners.

Equity, in the workplace, is the promotion of fair and just policies and practices for each person in the organization regardless of gender, race sex, age, or other factors. Equitable policies include access to technology needed to complete a role successfully to being granted opportunities for career advancement. Unlike equality, equitable work policies are not about treating all individuals equally, but acknowledging that everyone comes from different experiences and may need different accommodations for their success. Equity issues often involve pay wage gaps, unfair treatment at work and a lack of opportunities for certain groups of people.