Partner enablement is the actions taken to provide training and education to your partners in order to support their co-selling efforts. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.

Prioritizing partner enablement can be an effective way to increase growth in sales. A common reason why partnerships programs fail is a lack of educational resources to support the program.

Also see: Partner journey